Create a Lifestyle

Engineered to last

Charleston Dunes Carolina Coastal Collection

The Evolution of LVT

Waterproof flooring has been around for many years. As with most products in the industry, this category is constantly evolving. These evolutions have changed how the product is constructed, features, benefits, and applications among many other things. Due to the many evolutions in the waterproof flooring category, it has become somewhat confusing to consumers and even retail sales people. It has become difficult to determine the difference from one type of Waterproof Floor to another. What is the difference between an LVT, Rigid, WPC, or an SPC?

We would like to show you the difference between the three most popular, Flexible LVT, WPC, and SPC. We will explain applications, constructions, and features of each. We will also discuss the marketing terms often used for this category. By the time you are done reading this, you will be an Expert!

Learn More


What is it…exactly?
IXPE is a premium acoustical underlayment made up of sound dampening high-performance cross-linked foam with an overlapping film for extra moisture protection at its joints. The extra fine foam offers advanced moisture protections and shock absorption. Utilizing the Progressive Foam Technology (PFT), IXPE underlay is designed for supreme sound Reduction.

Its Closed Cell, why is that Important?
Closed cell is how it sounds. The membrane of it is made of cells that are impervious to absorption. This means that water,fungus,bacteria and other estructive forces can invade your floors from the bottom and are blocked out.

Learn More